The Premium Leader by Dayo Olomu. A timely guide to new normal – African Voice

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Dayo Olomu – Author & Publisher, The Premium Leader

The Premium Leader by Dayo Olomu is an inspirational book that examines the panacea to peace and prosperity in a volatile and uncertain world of today.

The book, The Premium Leader is a seminal work of insightful research and engaging presentation, which should appeal to a broad range of aspiring leaders.

The need for books like this cannot be overemphasised at a time like this, considering the state of the world today. The author explores new abilities and skills to lead and survive in the current economic climate.

What makes Olomu’s work so inspiring is the way he takes readers through strategies and solutions that propels aspiring leaders to outstanding leaders. 

The Premium Leader further focuses on leadership attributes and strategies for today’s volatile world. It is a book devoted to providing solutions to leadership challenges and teaches how to excel in strategic and management situations that are full of uncertainties and surprises.

The book, The Premium Leader will be officially launched virtually on Friday 25th June 2021 at 6pm to coincide with the author’s 56th birthday.

African Voice gathered that the book took five years to complete. Dayo Olomu said, “There is no gainsaying the fact that the elongated period has also been subjected to the brutal vagaries of the ever-changing world that we inhabit. 

No less so is the current pandemic with its attendant lockdowns and global meltdowns, forcing us to live, as we have not experienced before. It is the reason that the publication of a book purveying functional approaches to the volatilities, uncertainties, complexities, and ambiguities of our times has become so expedient.”

Writing the foreword for the book, The Premium Leader, Prof. Chris Imafidon in his message said, “Most institutions and nations have democratically elected leaders. This means we use popularity as a proxy for ability but history has taught us that leadership is NOT populism, yet the practice continues. A cursory analysis of leadership failure exposes this misconception and this needs to be rectified through education and reorientation. This book sets out how you can acquire the skills needed for successful leadership. Since the world has been in turmoil for decades due primarily to the failure of leadership, this book is a welcome addition in addressing this serious issue. 

All the tell-tale signs are there – economic dysfunction in several countries, which has given birth to violent protests, corruption, terrorism, wars, street crimes, racial unrests, and general political instability. 

Dayo Olomu’s latest book, The Premium Leader, hits the bull’s eye with a comprehensive analysis of a global “virus” of leadership deficit that is plaguing all nations. He provides a diverse and profound elixir to the intriguing issues that have intrigued scholars for ages, regarding how to manage a world, riven by disease, pandemic, poverty, inequality, trade disputes, climate change and crime.

This book provides an overview of leadership and addresses the concept of VUCA and the 4th Industrial Revolution. But the core of the book, is its strength in the listing of the Premium leader’s attributes.”

These attributes – Awareness, Anticipation, Adaptability, Accountability, Inspirational, Resilience and Audacity are treated in various chapters

But the clincher for me is the author’s ability to paint the portraits of a real leader (The Premium Leader) that we need to run the world in troubled times. Olomu is able to demonstrate that, anyone can steady the ship when the sea is calm, but you need a special kind of captain to steer the ship in turbulent waters.

Such leaders must be highly inspiring, bold, competent and able to think outside the box. In addition, the Premium leader must have the requisite skills and strategies to deal with unpredictable problems as they arise. 

For these reasons, I commend it to every leader and the book has all the hallmarks of a bestseller.”

The Premium Leader by Dayo Olomu is published by Informediaworks Limited. The pre-launch copies is now available in paperback for £14.99 on Amazon or https://www.thegreatbritishbookshop.co.uk/products/the-premium-leader-leadership-attributes-and-strategies-for-todays-volatile-world.

Dayo Olomu, Chair, CIPD South London; Chair, Black on Board Community and Board Member at Southwark Diocesan Board of Education is a Learning and Development Consultant, an international motivational speaker, human capital development expert, corporate trainer, business mentor, executive coach, award winning event host, bestselling author, workshop facilitator, mindfulness enthusiast, mental health champion and keynote speaker on leadership, career progression, positivity, success and well-being.

He is also a people professional with specialist experience and expertise in employee relations, organisational development, learning and development, recruitment, performance management, talent management, diversity and inclusion.

A holder of 160 awards in 25 categories, he holds an honours degree in Business Information Systems, MSc in Human Resources and an honorary doctorate. He has a Diploma in Coaching, an Advance Certificate in Public Relations and a Post-Graduate Certificate in Further Education. He is a Chartered Member of the Chartered Institute of Personnel Development (MCIPD) and a Fellow of the Institute of Information Management Africa (FIIM) and Member, International Leadership Association.



An abiding passion for making a positive difference in the world, developing people, empowering men, women and youths, supporting entrepreneurs, transforming organisations, coaching leaders and helping clients and organisations to achieve extra ordinary result gets him out of bed every morning. 

His purpose in life is to inspire people, impact the community and influence change.

His passion is developing people and organisations; supporting more black people to become board members and making a difference in the community through his charitable endeavours.

A long suffering Arsenal fan, his varied outside interests apart from faith, family, fitness and work, include running the marathon, fire walking, board-breaking, bar-bending, mountain climbing, skydiving and sleeping rough in the stadium to raise funds for different charities.

His long-term goal is space travel – nothing will compare to seeing the earth from space.

African Voice Newspaper Ambassador, Dr. Dayo Olomu said, “This is my passion and with unbounded zeal, let’s head for the top together”.

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