Sainsburys, UK’s second largest supermarket chain to stock new African products

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Sainsbury Stores, Williamson Rd, Finsbury Park, London N4 1UJ

By Olayiwola Balogun – Wanis Foods has announced that Sainsbury’s, UK’s second largest supermarket, has agreed to stock a number of iconic African Caribbean products made in Ghana, Nigeria, Trinidad and Jamaica starting from 16th March 2022.

Paul Harrison, Head of Community at Wanis Foods said, “Some of these products will be listed in over 241 stores nationwide and so will bring these brands to many more consumers across the length and breadth of the United Kingdom.”

The launch of the new product line will take place at the Sainsbury Stores, Williamson Rd, Finsbury Park, London N4 1UJ at 10am.

Diplomats and celebrities from diverse communities in Britain will grace the occasion. The Mayor of Haringey will kick start the event with a meet and greet at 09:30am.

This is very exciting, as Ambassadors and Ministers of Trade from Ghana, Nigeria, Jamaica and Trinidad will be attending.

In line with Ghana’s 65th Independence, Jamaica & Trinidad and Tobago 60th Independence, and Nigeria celebrating Commonwealth week and Commonwealth Games, there will be so much to celebrate, so we would like for you to join us on the 16th March at 10am at the Sainsburys Mega store, for the official celebrations of the launch of Sainsbury’s new and much increased range of African Caribbean products. This is just the beginning of many more to follow.

Wanis International Foods was founded in 1964, Wanis has grown to be one of the UK’s leading and trusted World Foods distributors, representing household brands including Tropical Sun, Miracle and Tropical Vibes.

As well as distributing World Foods to businesses across the UK and over 30 countries worldwide, Wanis operates a Cash & Carry in Leyton, serving mostly local retailers and food service businesses,

With over 10,000 products from 900 brands on offer, Wanis is a supplier to all major UK supermarkets as well as several thousand independent food businesses nationwide.

Wanis was the winner of the Best Wholesaler Award at the London Asian Business Awards 2019.

Wanis has the most ethnically diverse workforce in the London Borough of Waltham Forest, employing staff from over 28 different nationalities at its Leyton location.

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