Leading UK world food experts Tropical Sun Foods are partnering with their suppliers USA Rice, representing America’s rice growers, to present National Rice Week 2020, which runs from 14-20 September, highlighting rice’s vital place at the centre of many world cuisines.www.riceassociation.org.uk/content/1/88/national-rice-week-2020.html
Tropical Sun’s flagship product for National Rice Week 2020 is their bestselling Tropical Sun USA Easy cook Rice. This is a pre-fluffed Easy cook long grain rice, used in dishes from South Asia, West Africa, the Caribbean and around the world, as well as European favourites and vegetarian and plant-based meals.
This year’s National Rice Week is especially important, says Tropical Sun Foods’ community brand ambassador Paul Harrison, because of the need to preserve and pass on the legacy of rice dishes from different cultures around the world.
These recipes are currently enjoyed in the UK but could be lost within a generation as today’s cohort of British-born teenagers from South Asian, West African and Caribbean backgrounds turn away from these traditional dishes in favour of fast food, takeaways and microwaveable snacks.
Paul Harrison adds that Tropical Sun doesn’t only want the National Rice Week message to reach the communities who brought these recipes here: “85% of the UK population is Caucasian and we need to introduce them to these dishes as exciting and healthy additions to their repertoire. We have all the ingredients.“
Tropical Sun is also teaming up with USA Rice to host a special event to celebrate National Rice Week 2020 at their parent company, world foods wholesaler Wanis International Foods in Golden Business Park, Orient Way, Leyton, East London on Thursday 17th September. The event will be attended by the Indian Minister of Trade and former mayors from Tropical Sun’s neighbouring local councils, Enfield, Barking and Dagenham.
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