Three London based businesswomen have joined forces to organise an event, which showcases Black British Business excellence. The “Sow-Full” event will illuminate Black British excellence in the UK and prove that the black community has substantial economic power.
A 2018 Nielsen report* based in the USA highlighted that while African Americans make up 14% of the population, they are responsible for over $1.2 trillion in purchases annually. Whilst this report uses data from the US, there is something to be said about the growing economic power of Black Brits.
Sow-full has been launched by three friends; Alysia Sealy, Linda Nantege and Zara Hakala-Murdoch, who saw a need in the market to create a platform that enables black businesses to promote their products and services to a wider audience. London is home to over 1.2m Black Londoners from the African and Caribbean diaspora. With the continued growth of entrepreneurship in the black community, Sow-full aims to highlight the importance of supporting black businesses as they play a vital role in the community’s sustainability.
The Sow-full pop-up event, which takes place on June 3rd 2018, will raise awareness of a wide variety products and services that are available within the black community. It will be a day of socialising and shopping in a fun and vibrant atmosphere. Sow-full aims to provide black businesses and entrepreneurs with a platform of inspiration and will provide the new generation of black entrepreneurs with the relevant information and resources to build and maintain successful businesses.
Alysia Sealy is a mother of one, founder of fashion blog BOUXJIE LDN, UAL marketing graduated who is currently managing the back office of her family business. She is always up to something; brainstorming an idea, embarking on a new business venture or encouraging someone else on their own journey. Alysia describes herself as a self-confessed solution-seeker trying to save the world from heartache, kitten heels and illogical thinking. In 2016 she read a Nielsen report which outlined black buying power and inspired her to write a 10,000 word report analysing and exploring this possibility. From this moment her passion for black unity and excellence began.
A BA Hons graduate Linda Nantege is currently working in the Teaching profession as part of her journey to becoming a professional Teacher. She loves fitness and loves meeting people from different backgrounds. Being a part of a multicultural society she believes it is essential to be able to formulate relationships regardless of ethnicities, this is by respecting individual cultures. She is family orientated and as a mother knows the importance of a family unit, as it impacts on personal growth and identity. She is a strong believer in acquiring knowledge and understanding, which she can implement as apart of her own personal development and to help others, as applied knowledge is power. One of her personal goals is to be an inspiration to her kids and the younger generation, to show them that through hard work and dedication they can achieve their goals and be anything they want to be.
Zara Hakala-Murdoch is a mother of two, currently working within social housing. Driving change and making an impact in other’s lives is extremely important to her and she is known to always offer words of advice and sound wisdom and this is why she feels that being a co-founder of the Sow-full team is extremely important and will help to shape the future generations economical growth. Having tried her hand at a few business ventures herself, she understands that there are often difficulty in raising brand awareness and has a strong belief that this platform will be one that has potential to change that.
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