Milton Tella – The Tilda African Street Reach Campaign in London engaged African & Caribbean consumers with tasting and free samples of Tilda Golden Sella & Tilda Jasmine rice.
The Tilda Rice Team made their presence felt among market goers and retailers at London Road Market in Croydon, Peckham and Brixton.
Hot meal of lovely Jollof rice was made using Tilda Golden Sella & Tilda Jasmine white rice with Thai curry served by the street chefs.
Tilda’s presence was felt at the various marketplaces promoting food and culture with the African, Caribbean and other communities. Tilda gave out sample packs and meals of Tilda Golden Sella & Tilda Thai Jasmine infused with rich African music
Cllr Marcia Cameron, London Borough of Lambeth Cabinet Member for Economic Inclusion, said: “This is a unique, innovative and fantastic idea consisting of music and free food tasting to promote their product.”
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