By Milton Tella – Mediareach Advertising organised an award ceremony in honour of its valued media and content partners in the UK and everyone who helped convey important messaging during the last two years on Friday, the 17th of June 2022.
The premiere of Mediareach Advertising “Acknowledgement Awards” for its Multicultural Partnership Events was held at The Dilly Hotel, Piccadilly, London.
To Mediareach Advertising, the integrated advertising agency, the event represented a heartfelt thank-you and praise to the multicultural collaborations held for over 37 years of success.
The media had a challenging role to play and critical messages to convey. They showed great resilience and real commitment at every partnership opportunity with Mediareach Advertising. Celebrating that, the event acknowledged and awarded the people behind the best-of content reminding everyone about the exceptional campaigns that made it to the people despite all. This was followed by a remembrance that honoured those who lost their lives during the Covid-19 pandemic.
“At Mediareach Advertising, multicultural media partnerships are a unique proposition of ours. A big part of the work we do, from bespoke content to omnichannel marketing, goes back to the dedication of our media partners. For that, we have come together to celebrate the diversity, cultural insights, tonality, inclusivity, and relevance in content and media planning,” said Saad Al Saraf, CEO.
Media houses from across the UK were gathered to discuss the challenges of the diverse media industry and plan for better collaboration opportunities in the future. Editors, journalists, producers, and different stalwarts of the media family found it a great setting to strengthen their connections and build new ones while enjoying pleasant music, excellent cuisine choices, and photos to remember.
“We wanted to gather our influencers, writers, media professionals, and creatives who regularly help produce relevant content to highly diverse audiences in the UK and globally. They deserve acknowledgment as the behind-the-scenes heroes of great omnichannel campaigns we have produced and broadcasted with efficient results,” added Javed Husain, Media Director.
Cherishing those partnerships didn’t end here. Leading figures from the ethnic media industry received awards and accolades for their contributions to developing multicultural media partnerships in the UK.
“These partnerships have been a key catalyst in driving change for the government, the NHS, and brands during and after lockdown. They rolled up their sleeves during a harsh storm, yet we ended up with 1000s of content clips on TV, Print, Radio and Digital for Covid-19 awareness and for the vaccine roll-out to ethnic and diverse groups,” concluded Ankita Dobhal, Lead– Media Partnerships Team.
| Multicultural Partnership Acknowledgemnt Award Winner 2022 Media & Creative Professionals |
| Abhijit Sen |
| Achala Odhavji |
| Adnan Kapadia |
| Alla Komarova |
| Andleeb Hanif |
| Andrea Richardson |
| Anisa Poladia |
| Anne Geaghan |
| Annie Ching |
| Baseem Baig Chagtai |
| Benjamin Hardy |
| Bernard Purcell |
| Camille Shern |
| Carl Cushnie |
| Cecil A Soans |
| David Guan |
| Dayse Espindola |
| Debbie Rose |
| Dhiren Raichura |
| Ehsan Qazwini |
| Faheem Chishti |
| Fatima Patel |
| Henrietta Adom |
| Immaculate Okorie |
| Jay Kirkland |
| Joanna Marsh |
| Joanna Rozek |
| Joseph Hayat |
| Kamlesh Savaliya |
| Kavin Kumar |
| Kay McCarthy |
| Kelly Briggs |
| Kofi Kusitor |
| Kola Oluwole |
| Kully Johal |
| Manpreet Rathore |
| Marietta Przybylek |
| Mark Frost |
| Mayank Bharara |
| Michael Singh |
| Mike Abiola |
| Mohammed Tariq |
| Mohsin Shah |
| Moira Sleight |
| Mona Khaliq |
| Monir Ali |
| Mrs Kocher |
| Mrs Shabana Maqsood |
| Nadim Hanif |
| Najma Rafiq |
| Natasha Asghar |
| Nicola Wilson |
| Paola de Mesa |
| Paul Harris |
| Prif Viswanandan |
| Qaiser Azim |
| Richard Scarle |
| Rithika Siddhartha |
| Rupanjana Dutta |
| Sangeeta Bajaj |
| Sayantan Das Adhikari |
| Shahzad Alam |
| Siddiqa Juma |
| Sonny Laragan |
| Tahera Versi |
| Taz Choudhury |
| Tony Jay |
| Tony Shergill |
| Tony Singh |
| Trevor Raymond |
| Vasdev Singh Tully |
| Vassoula Orchard |
| Vickram Sembi |
| Yesim Ozyigit |
This was Mediareach Advertising’s first-of-its-kind event but not the last. The company’s integrated, multicultural advertising hive keeps moving forward and working harder towards the most consolidated partnerships that can achieve desired advancements across the ethnic media landscape.
For more about the latest campaigns and case studies, please visit the website www.mediareach.co.uk
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