Perfumania Holdings, the company behind several celebrity scents, including fragrances ‘by’ Rihanna, Paris Hilton and Ivanka Trump, who may, incidentally, have as unfortunate a name for a purveyor of perfume as there has been, is suing Jay Z for $18 million for failing to talk about his own signature odour, so to speak.
The rapper, media mogul and all-round entrepreneur rattles on endlessly about his Tidal music service but, accuses Perfumania, appears to show little interest in promoting his Gold Jay Z fragrance whenever the opportunity presents itself.
Perfumania says Jay Z has collected $2 million in royalties while refusing to plug his fragrance on Good Morning America and at a special Macy’s event. He has also allegedly rejected “five prototypes for an 18-carat gold capped bottle” and was generally unavailable for meetings throughout 2014 to discuss “spinoff scents.”
Basically, it sounds like Jay Z decided that being a fragrance mogul on top of all of the other things he’s a mogul of wasn’t especially interesting, so he gave up. Perfumania says this sudden disinterest is to blame for the sales of Gold Jay Z suddenly dropping from a projected $35 million last year to a paltry $6.1 million. The company is now looking to get Jay Z to pay back the $2 million in royalties it already gave him plus another $16 million in damages.
