Lukaku’s ad notches black against racism


Belgian player and Manchester United forward Romelu Lukaku has waded into the clothing advert that has gotten Swedish brand H&M caught up in a racism row.

The H & M ad that almost made a racist statement

Lukaku via Instagram joined many social media activists slamming H&M whiles “altering” the racist inscription that appeared on a black boy’s hoodie on their website.


The company put up a photo of two boys showcasing a hoodie. Whereas the white boy’s hoodie had the inscription: “Mangrove Jungle Survival Expert,” that of the black boy was “Coolest Monkey in the Jungle.”

You’re prince soon to be a king. Don’t let anybody tell you different.

Lukaku’s rendition had the green hoodie bearing the words, “BLACK IS BEAUTIFUL.” Whiles the photo came with a message: “You’re prince soon to be a king. Don’t let anybody tell you different …#blackexcellence.”

The apology has, however, done little to remedy the outrage on Twitter especially. One of their associates tweeted that he had severed relations with the company over the photo.

Others also slammed the apology as a no apology whiles artists continue to post varied renditions of the photo.

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